SAVANNAH Georgia — If you are a fan of retro, you have an appreciative eye for what other people tend to overlook. You see the beauty in something from the living past, not just the ancient past. What you admire today, the rest of the world (or at least the rest of Savannah) will be raving over 50 years from now. You are not stuck in the past – you are half a century ahead of your time.
Train trip: Savannah Amtrak train station art
Take, for example, Savannah’s Amtrak train station (2611 Seaboard Coastline Drive, which isn’t really that far from the Thunderbird but which does require a vehicle and some navigational skills). Yes, yes, you can bemoan the loss of the old Union Station (which would have been in walking distance of the Thunderbird had it survived) as a misguided, short-sighted urban renewal disaster. But that doesn’t mean the replacement train station isn’t an underappreciated gem. It was built in 1962 (two years before the Thunderbird opened its doors) and it is a perfect little time capsule discovered on a train trip to Savannah, Georgia USA.
Retro hotel's pet lover visits Savannah City Market retro art gallery that is pet-friendly, too!
In the American South, how retro can you go on a single vacation? Without a functioning time machine, what wonderful amenities from the traveling past can you experience for the first time, rediscover with delight, or introduce your children to?
SAVANNAH Georgia (April 6, 2012) — Thunderbird Inn in downtown Savannah takes social marketing to a refreshing level. The Swinging Sixties, retro hotel weaves real world sociability into win-win relationships with its neighbors. The result is a lively video that introduce to new and less-publicized attractions near the pop culture traveler’s favorite lodging.
Titled Meet Up on the Boulevard, downtown Savannah, the YouTube-hosted travel short delivers a one-minute teaser focusing on the northwest quadrant of downtown Savannah. “It just makes good marketing sense to tap video and social media [like Twitter and Facebook] to get out a bolder, more far-reaching message to the public!” Mark Thomas adds. “By sharing the spotlight, we truly get across our message to create win-win relationships.” The marketing team is collecting Twitter and Facebook addresses, too, as they broaden the inn’s social marketing reach.
NOT DEPENDING SOLELY ON DIGITAL
“I control the biggest neon sign in Chatham County, Georgia. I have put Thunderbird’s marquee into overdrive talking about nine pubs and restaurants, eight museums, three trolley companies, two historic cemeteries, one welcome center, plus churches, art galleries and the Civic Center in our immediate area,” Thomas adds.
“I’m a team player interested in pointing to unique things to do near Thunderbird Inn — retro, pop culture, nightlife, one-of-a-kind restaurants, historic spots, and only-in-Savannah attractions that entertain. Tourists and locals never tire of exploring the beautiful Bull Street Corridor, River Street, and Broughton Street [downtown Savannah’s Main Street],” adds Thomas. “Off the beaten tourist path in the northwest quadrant of downtown Savannah, there are character-rich, entertaining places that are truly worth the trip, too.”
Even the daisy flowers have special significance. They are a nod to Savannah-born Girl Scouts founder, Juliette “Daisy” Gordon Low, who is buried in Laurel Grove Cemetery, just off MLK Jr. Boulevard near Gwinnett Street. Thunderbird Inn participates in the “Daisieis for Daisy” grassroots initiative to pay tribute to Mrs. Low during the organization’s 100th Anniversary year. “Anyone can do it. Just plant or use daisies somehow.” Thunderbird has been actively championing that initiative as well.
Mark Thomas is known as a neighborhood team player. He’s Thunderbird Inn’s general manager and a 2012 NEXTGeneration award winner. He set out two years ago to enliven the buzz about the often overlooked treasures that visitors and locals alike will find west of Barnard Street to Boundary Street, and along the MLK Jr. corridor downtown.
“In 2012, there are many wonderful and new tourism points of interest close by that make this the perfect time to ratchet up the conversation,” Thomas says. “What we’ve learned using social marketing tools is that ‘social’ is a key word that requires spirited interaction — listening for great information, asking and answering questions. With improved information we can do a better job of passing along Savannah travel tips to the inn’s visitors, especially about our downtown neighbors,” says Thomas.
“Through the process of making this video, we are now more sociable with our neighbors. We know more of them by name, and we better understand more of the unique offerings now, too. That equates to Thunderbird Inn being a valuable go-to source. We want to do ‘social’ very well in person and through social media.”
TELL US ABOUT “THE BOULEVARD” NAME
Dubbed ‘The Boulevard’ in the Thunderbird Inn’s latest marketing campaign, the name is shorthand for the area of Martin Luther King Jr. Boulevard, plus a few blocks east and west — Barnard to Boundary streets. If Thomas and his neighbor businesses have their way, “The Boulevard” [Twitter hashtag #TheBlvd] will soon be among the top-of-mind answers to ‘What are some new things to do in downtown Savannah?’
More than a dozen businesses, including Ships of the Sea Museum, SCAD Museum of Art, and the Georgia State Railroad Museum participated in the first of a series of videos that Thunderbird Inn plans to produce. The collaborative video project was developed by Thomas, local marketing consultant Sandy Traub, and Guy Smith’s Popcorn Octane LLC digital production firm based in Hilton Head Island, SC.
“Stay tuned. We’ve only scratched the surface,” Thomas concludes.
ABOUT THUNDERBIRD INN
Declaring itself The hippest hotel in Savannah™, the delightfully quirky, Thunderbird Inn (42 rooms) is where the historic downtown Savannah location and hip motel eccentricities meet up. Featured in New York Times, Southern Living, Best10.com, TravelMuse.com, Dog Friendly magazine, the downtown inn-motel recaptures the southern retro spirit of the Swinging Sixties. The youthful General Manager, Mark Thomas, has directed the much-touted marketing toward a bold, free-spirited and young again approach, making the most of the popular resurgence of retro in the United States. Discounted Savannah lodging was never so much fun! Ask about discount local coupons, Staff Picks, MoonPie® on your pillow, and dog friendly / pet-friendly vacation accommodations. 611 West Oglethorpe Avenue, Savannah, GA USA 31401. Toll Free Reservations (866) 324-2661; International +1/912-232-2661; Fax 912-233-5551. Twitter: @TBirdInn; E-mail email@example.com; Web: TheThunderbirdInn.com
Copyright (c) 2012 The Thunderbird Inn / Sandy Traub
SAVANNAH GA (March 19, 2012) — What if you could get the best of the present and the past in a hip hotel room you could actually afford?
Funny you should ask, because that’s exactly what you can get at the Thunderbird Inn, the hippest hotel in Savannah. Three special rooms – the deluxe king – have now been outfitted with perks that offer the best of modern entertainment, along with some retro treats that helped define “deluxe” back in the Swinging Sixties.
Let’s review the new (and new-old) treats:
• Magic Fingers! Yes, the real Magic Fingers! Time was, they were the cutting-edge amenity for circa-1960s motels. You dropped a quarter in a bedside slot, and the bed vibrated in a relaxing massage. Call it kitschy or call it kinky, it was a cultural icon. Anyway, the Thunderbird’s new Magic Fingers are better than the old version because you don’t even need a quarter to make them work.
• Vintage typewriters! Yes, texting had a grandmother, and her name was typing. To go with these venerable communication devices, the Thunderbird Inn will throw in a stamped envelope so you, too, can send snail mail.
• Wii game consoles, with games available from the front desk.
• Streaming Netflix®, where the thousands of movies and TV shows include both contemporary fare and vintage Sixties offerings, like the original “Star Trek” series.
• Radio alarm clocks equipped with iPod® docking stations, so you can go retro while keeping your ears firmly planted in the present.
The Thunderbird Inn also offers free Wi-Fi to all of its guests (sorry, we just couldn’t stomach the idea of re-creating the screech of the dial-up modems of the recent past.) But wait – there’s more! A tiny little mint isn’t cool enough for the Thunderbird Inn. When we turn down your bed at night, we put a MoonPie® on your pillow. Welcome to Southern hospitality!
See what we mean about the best of the present and the past?
Nostalgic 'Magic Fingers' in Savannah, GA -- FREE in Deluxe King Suites
Magic Finger, Wii, and Wi-Fi are only a few of the reasons to stay at The Thunderbird Inn, the hippest hotel in Savannah ™. Stay tuned, and ask us anything on Twitter @TbirdInn and Facebook.
About The Thunderbird Inn
Located in downtown Savannah, Georgia USA, the popular Thunderbird Inn is the poster child for southern retro travel in America. Offering a delicious, newly refreshed slice of Americana lodging, the classic roadside motel was originally built in 1964. It now features 42 well-designed and stylishly appointed hotel rooms, featuring new colors that blends authentic historic Savannah colors and Thunderbird’s original paint palette. In keeping with the fun hotel’s southern retro vibe, nightly a MoonPie® is on your pillow and Krispy Kreme® donuts are the highlight of an on-the-go breakfast 365/7.
(c) 2012 The Thunderbird Inn. Savannah, GA. Toll Free 1/866-324-2661
Retro travel rates at Thunderbird Inn in downtown Savannah GA
Frugal is the new smart! The Thunderbird Inn also knows frugal doesn’t have to be tight and stingy. Just look at our colorful, hip rooms – they’re clean, cheerful and cheap, so you have money left over to actually DO something in Savannah. Continue reading →